Privacy Policy – Melissa Rolli

This Privacy Policy (“Policy”) describes how Melissa Rolli (“we,” “us,” or “our”) collects, uses, stores, discloses, and otherwise processes personal information when you access or use our website and related services (collectively, the “Services”), including when you:

Visit https://melissarolli.com or any website of ours that links to this Policy

Subscribe to our newsletter or request free content/reader materials

Purchase books, digital products, merchandise, or other offerings (where available)

If you do not agree with this Policy, please do not use the Services.

Contact (Privacy): author@melissarolli.com

1. SUMMARY OF KEY POINTS
What we collect: Information you provide (e.g., name, email, shipping/billing address, purchase details), and data collected automatically (e.g., IP address, device/browser data, website usage).

How we use it: To operate the Services, deliver newsletters and content, fulfill orders, process payments, communicate with you, maintain security, improve performance, and comply with law.

Sharing: We share personal information with service providers (e.g., Brevo, Square, BookFunnel, hosting, analytics/advertising partners) and as legally required.

Cookies/Ads: We use cookies and similar technologies for site functionality and analytics; we may also use Google technologies (including Google Ads) in the future for advertising/remarketing.

Your rights: Depending on where you live, you may have rights to access, correct, delete, opt out of targeted advertising, and more.

2. DEFINITIONS
“Personal Information” / “Personal Data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) to an individual or household.

“Process” means to collect, use, store, disclose, share, transfer, or otherwise handle Personal Information.

“Sensitive Personal Information” has the meaning provided under applicable law (and may vary by jurisdiction).

3. INFORMATION WE COLLECT
A. Personal Information You Provide
We may collect Personal Information you voluntarily provide when you interact with the Services, including:

Identifiers & Contact Information: name, email address, mailing address, phone number (if provided)

Transaction & Order Information: items purchased, purchase history, shipping address, billing address, order confirmations, customer service interactions

Newsletter/Reader Preferences: subscription status, reading interests you choose to share, communication preferences

Communications: information you provide when you contact us (e.g., contact forms, email messages), including the content of communications

Promotions/Surveys: entries and responses (where applicable)

Payment Information: Payments are processed by Square. We do not typically receive or store full payment card numbers. Square may collect and process payment instrument information and related data per its own policies.

B. Information Collected Automatically
When you visit or use the Services, we may automatically collect:

Log & Usage Data: IP address, timestamps, pages viewed, links clicked, referring/exit pages, and other activity data

Device & Browser Data: device type, browser type, operating system, language settings, and similar technical identifiers

Approximate Location Data: general location inferred from IP address (not precise GPS unless you separately enable such sharing on your device/platform)

C. Information We Receive from Third Parties
We may receive information from third parties such as:

Brevo (newsletter delivery and engagement metrics, such as delivery status, opens/clicks depending on your settings and applicable law)

Square (payment confirmation details, fraud/risk signals, and transaction metadata)

BookFunnel (if/when used for digital delivery, such as delivery status and technical info needed to provide downloads)

Google (analytics and, if enabled, advertising measurement/remarketing data)

Social media platforms (information you make available via platform settings and your interactions with our pages/content)

4. HOW WE USE YOUR INFORMATION
We process Personal Information for the following purposes:

Provide and operate the Services (maintain website functionality, content delivery, basic site features)

Deliver newsletters and requested content (including reader magnets/freebies and updates)

Fulfill and manage orders (processing purchases, providing digital delivery, shipping physical products where applicable, handling returns or issues)

Communicate with you (respond to inquiries, customer support, administrative messages)

Run promotions and events (administer giveaways, surveys, signups, and eligibility verification)

Improve performance and develop offerings (site analytics, troubleshooting, measuring what content is useful)

Security and fraud prevention (protect against malicious activity, abuse, and unauthorized access)

Advertising and marketing (where enabled) including measuring campaign effectiveness and, if used, remarketing/interest-based advertising

Legal compliance and enforcement (comply with applicable law, enforce policies, and protect rights and safety)

5. LEGAL BASES FOR PROCESSING (EEA/UK/Switzerland and Similar Jurisdictions)
If you are located in the EEA, UK, Switzerland, or a jurisdiction requiring a lawful basis, we process Personal Data under one or more of the following:

Consent (e.g., newsletter signups; optional cookies/marketing where required)

Contract performance (e.g., fulfilling purchases, delivering requested downloads)

Legitimate interests (e.g., running and improving the Services, basic analytics, preventing fraud, responding to inquiries) where not overridden by your rights

Legal obligation (e.g., recordkeeping, tax/compliance)

Vital interests (rare; to protect someone’s safety)

You may withdraw consent at any time where processing is based on consent (see Section 10).

6. WHEN AND WITH WHOM WE SHARE INFORMATION
We may share Personal Information in limited circumstances:

A. Service Providers and Vendors
We share information with vendors that help us operate the Services, such as:

Brevo (email/newsletter delivery and subscriber management)

Square (payment processing)

BookFunnel (digital content delivery, if/when used)

Website hosting, security, and IT providers

Analytics and measurement providers (e.g., Google Analytics)

Advertising/marketing providers (e.g., Google Ads, if enabled)

These providers process information under their own terms and/or under contractual restrictions appropriate to the services they provide.

B. Legal and Safety Disclosures
We may disclose information if required to do so by law or in good faith belief that such action is necessary to:

comply with legal obligations or lawful requests

enforce our agreements or policies

protect our rights, property, and safety (or those of others)

detect, prevent, or address fraud or security issues

C. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.

D. Aggregated/De-Identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you.

7. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies (e.g., pixels, tags) to:

operate and secure the website

remember preferences

understand site traffic and performance (analytics)

(if enabled) support advertising/remarketing and measure conversions

Your Choices
Browser settings: You can block or delete cookies through your browser controls (some features may not work properly).

Cookie consent tools: Where required, we present cookie controls.

Advertising controls: If we use Google Ads or similar services, you may have additional opt-out options through platform settings.

Google Services: We may use Google Analytics and may use Google Ads in the future. Google may set cookies or collect data consistent with its policies and your settings.

8. EMAILS AND MARKETING COMMUNICATIONS
If you subscribe to our newsletter via Brevo, we may send you newsletters and promotional communications. You may opt out at any time by:

clicking the unsubscribe link in any email, or

emailing author@melissarolli.com

We may still send non-promotional communications (e.g., purchase confirmations, customer support responses).

9. DATA RETENTION
We keep Personal Information only for as long as reasonably necessary to:

provide the Services and requested content

maintain subscriptions

fulfill orders and maintain business records

comply with legal, tax, or accounting obligations

resolve disputes and enforce agreements

When Personal Information is no longer needed, we delete, anonymize, or de-identify it, unless retention is required by law or needed for legitimate business purposes (e.g., backups subject to access controls).

10. SECURITY
We use reasonable administrative, technical, and organizational measures designed to protect Personal Information. However, no internet transmission or storage system is guaranteed to be 100% secure. You use the Services at your own risk.

11. CHILDREN’S PRIVACY
The Services are not intended for children under 13 (or older where required by local law). We do not knowingly collect Personal Information from children. If you believe a child has provided Personal Information, please contact author@melissarolli.com and we will take reasonable steps to delete it.

12. YOUR PRIVACY RIGHTS
A. EEA/UK/Switzerland (and Similar Regions)
You may have the right to:

request access to your Personal Data

request correction or deletion

object to or restrict processing

request data portability

withdraw consent (where applicable)

lodge a complaint with a data protection authority

B. United States State Privacy Rights (Where Applicable)
If you are a resident of certain US states (including California and others with comprehensive privacy laws), you may have rights to:

confirm whether we process your personal data

access and obtain a copy

correct inaccuracies

delete certain data

opt out of targeted advertising

opt out of “sale”/“sharing” as defined by applicable law

opt out of profiling in furtherance of decisions with legal or similarly significant effects (if applicable)

Global Privacy Control (GPC): Where required by law, we will treat GPC signals as a request to opt out of certain online tracking activities that may be considered “sharing” for targeted advertising.

C. How to Exercise Your Rights
Email author@melissarolli.com with the subject line “Privacy Request”. We may need to verify your identity before processing your request. Where allowed, you may designate an authorized agent; we may request proof of authorization and identity verification.

Appeals: If your request is denied and your state provides an appeals process, you may appeal by emailing author@melissarolli.com with the subject line “Privacy Appeal.”

13. DO NOT TRACK
Some browsers include a “Do Not Track” signal. Because there is no uniform standard, we do not respond to DNT in all cases. Where required, we honor applicable opt-out mechanisms such as GPC (see Section 12).

14. INTERNATIONAL TRANSFERS
If you access the Services from outside the United States, you understand that your information may be transferred to and processed in the United States and other locations where our service providers operate. Where required, we use appropriate safeguards for cross-border transfers.

15. THIRD-PARTY LINKS
The Services may link to third-party sites (e.g., retailers, social media). We are not responsible for third-party privacy practices. Please review their privacy policies directly.

16. CHANGES TO THIS POLICY
We may update this Policy from time to time. The “Last Updated” date at the top indicates when changes are effective. If we make material changes, we may provide notice by posting a prominent notice on the website and/or emailing subscribers where appropriate.

17. CONTACT
For questions or requests related to this Policy:

Melissa Rolli
Email: author@melissarolli.com
Website: https://melissarolli.com